Quick Guide: Designing Facebook Ads
Facebook ads are a great way to attract new customers to your business and stay fresh in the minds of people who already know your brand. But in a time where everyone is fighting for customers’...
View ArticlePrivacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)
Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get...
View ArticleWhat Every Marketer Needs to Know About Facebook
Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get...
View Article10 Proven Ways to Boost Facebook Engagement
It’s no secret that Facebook is the largest social media platform in the world. So much so it could be an independent country! But what isn’t so clear is how to actually use Facebook to increase your...
View ArticleA Beginner’s Guide to Facebook Pixel
Starting the journey in online advertising can be scary. There are many things you need to set up before you can run ads. If you have done any research on Facebook ads, you’ve probably read the words...
View ArticleNew Facebook Business Tools
Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to...
View Article7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy...
View ArticleTop 8 Facebook Marketing Tips for Small Businesses
When it comes to running a small, but successful business, you need all the help you can get. Between invoicing customers, acquiring new leads, and managing your staff members marketing your business...
View Article10 Facebook Marketing Tips in 2021
Facebook is among the most used social media platforms for communication and interaction. As a marketer, you can create your business page and build connections with your potential customers and...
View Article7 Ways to Combat Rising Facebook CPMs Due to iOS 14
As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with...
View Article9 Actionable Facebook Ads Strategies for Small Businesses
Image Source: pexels.com Facebook stays at the first spot of social media platforms with over 2.89 billion active users. With most of its users being millennials (age 25-34), Facebook stands as a hub...
View Article8 Successful Ways to Promote your Facebook Business Page
If you own a business, it’s a good bet that you’re always looking for ways to increase brand awareness and create visibility. A Facebook Business Page is a great way to spread the word. However, a...
View ArticleEasy Tips and Tricks to Elevate your Facebook Business Page
A Facebook business page is a free-to-set-up page that businesses can create on Facebook to increase their online visibility. Just like a personal Facebook profile, your business page on Facebook can...
View ArticleFacebook Accepts It Has a Problem
Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a...
View ArticleThe 5 Greatest Challenges Facing Facebook Marketing
Facebook, the world’s most popular and widely used social media channel, started as a platform to bring people closer together and form positive relationships. As brands are always looking for ways to...
View ArticleFacebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)
If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering...
View ArticleTop 10 Facebook Marketing Tips From 2021
Facebook is among the most used social media platforms for communication and interaction. You can create your business page and build connections with your potential customers and followers as a...
View ArticleHow Effective is Facebook Advertising? (Complete Guide)
Social media has taken over the world, and with it, Facebook, the biggest social network, is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on...
View ArticleHow to Overcome Facebook’s Latest Ad Targeting Limitations
Owning your own channels and content has never been more important. Last month, Meta (the social media goliath formerly known as Facebook) announced that they would be removing certain ad targeting...
View ArticleHow to Adjust to Facebook’s Upcoming Targeting Changes
Unless you’ve been living under a rock, you probably heard about Facebook’s announcement that certain detailed targeting options will be sunset in early 2022. Here’s a quick review of the news straight...
View ArticleWhy Facebook Marketing Is Important for Every Business – And How to Do It Right
Facebook is one of the most popular social networking sites. It currently has over 2.89 billion monthly users, and there are no signs that this number will decrease any time soon. As a result, Facebook...
View ArticleFacebook Marketing Strategies for eCommerce Businesses
It’s time to get personal with your social media strategy. The algorithms of popular sites like Facebook and Instagram are changing quickly, so it can be difficult for potential customers or clients to...
View ArticleHow Does Facebook Marketing Work?
Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. This is especially true when it comes to...
View Article3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most...
View ArticleIncrease Your Sales With These 4 Facebook Ad Tools
Today I have some Facebook advertising resources to help you improve your social commerce conversion rates. Social media advertising has become almost a must when it comes to building a business...
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